FAMILIARIZE YOURSELF WITH OUR
Footprints
HARP RHYTHM UNPLUGGED
Context:
Harp Lager is a premium lager drink from the stables of Guinness Nigeria, manufacturers of quality beverages. Harp Lager is a cool beverage brand that is associated with entertainment
Harp has taken up the title sponsorship of Rhythm Unplugged thus referred to as Harp Rhythm Unplugged.
Brief:
PR stunt (Deployment & management of Harp Giant Guitars) at strategic locations in Lagos & Abuja, Nigeria.
Outcome:
Generated excitement ahead of the Harp Rhythm Unplugged sponsorship announcement
Impactful awareness of the Harp Rhythm Unplugged iconic symbol
Effective connection of Harp and Rhythm Unplugged
TROPIKA JUICE LAUNCH
Context:
Tropika is manufactured by Clover Industries, the largest manufacturer of dairy products in Africa and has over 100 years of experience in the dairy business.
Tropika Juice is a uniquely smooth-tasting drink made from real dairy-skimmed milk and fruit juice blended in five variants.
Tropika is already being consumed in Nigeria.
Brief:
PR amplification (traditional/new media) of Tropika launch at Lagos, Abuja & Portharcourt in Nigeria.
Outcome:
Successful media engagement- ‘Day Out with Tropika’
Positive media reportage of the event
Increased awareness & experience of Tropika offerings
Growth in sales performance
WILLIAM GRANT SCOTCH WHISKY
Context:
William Grant Scotch Whisky’s Family Reserve is a premium international scotch whisky with a heritage of quality that has been sustained through 5 generations.
William Grant Scotch Whisky need no introduction to whisky lovers in Nigeria.
GRANTS & FRIENDS ACTIVATION
Brief:
Create a remarkable brand experience that will grow affinity/sales in major stores & lounges
Action:
Activation in major stores & lounges across Lagos
Amplification of consumer engagements in traditional & digital media
Outcome:
Increased awareness & sales
Unique brand experience opportunity• Successful consumer engagement
Birth of a trade campaign ‘Grant Buy N Get’
LAGOS COUNTRY CLUB ACTIVATION
Lagos Country Club is one of the foremost social clubs in Lagos, Nigeria with an elitist tradition.
Brief:
Create an experience for Grants Whisky at the Lagos Country Club End-of-Year Celebrations
In-bar activation experience
Wet sampling
Outcome:
Increased awareness and experience for Grants Whisky
Recruit brand adopters
Successful consumer engagement.
ORANGE ACADEMY
Context:
Orange Academy is the pioneering practical advertising school in Nigeria.
Orange Academy is reputed as a credible resource institution for Businesses and the Marketing industry.
Brief:
Event Management of Annual Immersion and PR amplification in media (Traditional & New)
Outcome:
Impactful Orange Academy Immersion experience
Effective media management
Positive reportage of the event
BICSI
Context:
Building Industry Consulting Service International, {BICSI} a global professional, non-profit association for information, education, and knowledge assessment on standards and best practices.
BICSI CONFERENCE & EXHIBITION IN NIGERIA & WEST AFRICA
Brief:
Drive PR & Marketing Communication for the Conference & Exhibition
Outcome:
Awareness amongst industry members
Increased marketing opportunity
Sustainable membership/marketing engagements
RESOURCERY
Context:
West Africa’s foremost Information Communication Technology company.
Leading Systems Integrator in Nigeria with over 30 years of experience in providing bespoke solutions to a rapidly evolving market
CORPORATE COMMUNICATIONS
Brief:
Create a refreshing Corporate & Marketing engagement drive using agreed platform
Outcome:
Revamp of the website
Introduction to Social Media Engagements
Sustainable corporate/marketing stakeholder engagements e.g. Annual General Meetings, Seminars/Workshops etc.
CAMPARI
Context:
Campari is a premium, contemporary & charismatic aperitif with a rich heritage.
Campari adorers are quite familiar with #Camparilovesbeer, #Campariandfootball and other unique lifestyle experiences from the world’s most famous cocktail drink
CAMPARI ‘MAKE IT RED' CAMPAIGN
Brief:
Develop a PR engagement plan to rejuvenate the ‘Red Passion’ campaign with the proposed Campari ‘Make It Red ’among the target market.
Outcome:
Amplified consumer engagements/experience during the launch phase on strategic traditional media using agreed-with brand collaterals
Impactful media engagement that delivered understanding & resonance amongst target consumers.
CAMPARI ‘DARE TO MIX' CAMPAIGN
Brief:
PR amplification of Campari ‘Dare to Mix’ activations across different locations in the ongoing #Campari&Football campaign.
Outcome:
Amplified consumer experience during activation/engagement
Increased acceptance & affinity for Campari brand
SUPERSPORT FOLLOW YA MOUTH
Context:
Africa’s leading sports entertainment satellite channels
Supersport is foremost in the broadcast of all sports entertainment in Nigeria and Africa at large
Supersport is a forerunner in the quest for local content that attracts international appeal
Brief:
PR amplification of Supersport (Follow Ya Mouth) Pidgin-English commentator search.
Outcome:
Effective awareness drive
Impressive public participation
Credible recruitment process/result
